Strategic Analysis of L Oreal in China - 2562 Words

Table of Contents EXECUTIVE SUMMARY 1. INTRODUCTION 1.1. Organization Overview 1.2. Mission 1.3. Goals 1.4. Current Strategy adopted by company 1.5. Previous Strategy adopted by company 1.6. Assignment Objectives 1.7. Assignment title 2. STRATEGIC ANALYSIS 2.1. External Environment Analysis 2.1.1. PESTEL Analysis 2.2. Industry Analysis 2.2.1. Porter’s Five Forces 2.2.2. Conclusion of Porter’s Five Forces 2.3. Key Factors of Success 2.4. Internal Environment Analysis 2.4.1. Core Competence 2.4.2. Synergy 2.4.3. Corporate Culture 2.4.4. SWOT Analysis 2.4.5. Conclusion of SWOT 2.5. Internal Resources Analysis 2.5.1. Tangible Resources 2.5.2. Intangible Resources 3. STRATEGY FORMULATION 3.1. Corporate Strategy 3.2. Business Strategy 4.†¦show more content†¦1.7. Assignment title The assignment title is ‘‘Analyzing the business strategy of L’Orà ©al’s key success in China’s cosmetics industry’’. 2. STRATEGIC ANALYSIS 2.1. External Environment Analysis The paper will discuss how the macro-environment in China will affect the survival of L’Orà ©al in the luxury cosmetics industry. The study of the macro-environment in China enables the company to have an overview of the China market thus the company can develop competitive advantage and effectively identify opportunities and threats especially for effective decision making (Yuksel, 2012). 2.1.1. PESTEL Analysis Political China is a single party state which is governed by the Communist Party of China (Sharma, 2012). It has high tariffs which is on decreasing slope (Sharma, 2012). China has a complex and frequently changed taxation system, thus change in the taxation system may limit the revenue growth in China. Economic China’s economy is the world second largest (Economics, 2014). The private sector is growing rapidly and the market-oriented China’s economy provide a platform for L’Orà ©al to expand its business portfolio (Economics, 2014). Social China has a population of over 1.3 billion (Statistics, 2014). The population density of China in 2014 is 145 people per square kilometer (Statistics, 2014). China’s latest family planning policy will benefits parent whoShow MoreRelatedL ´Orà ©al Business Strategy Essay3553 Words   |  15 Pages......... 13 4. SWOT analysis.................................................................................. 14 5. Conclusion and recommendations ................................................. 17 References ................................................................................................. XX I List of figures List of figures FIGURE 1: HISTORY OF L ´ORÉAL STEP-BY-STEP .................................... 3 FIGURE 2: L ´ORÉAL AROUND THE WORLD .........Read MoreCase Study Revlon1208 Words   |  5 PagesProcter Gamble, L Oreal, Estee Lauder, and Avon. These competitors represent a major threat for Revlon. 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The Ansoff matrix: Product/Market Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p8 2.3. Key Factors Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p10 2.4. The Value Chain (Porter)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p11 II. External Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p12 3.5. Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreBrand Communication Operation : Unilevers Dove Brand1861 Words   |  8 Pagess first brand cosmetic products, marketing products in more than 80 countries worldwide. Dove is built on a simple principle and lasting brand: to give consumers a real credible commitment, and consistently maintain this commitment. Since entering China in 2002 the rapid growth of its simplicity and beauty of the real philosophy, its representative products - classic soothing incense blocks and shower gel, like getting familiar to Chinese women. 1995, Unilever launched the Dove beauty soap. 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