Higher Immediacy Contrasted with Ethical and Aesthetic :: essays research papers

Explain higher immediacy by contrasting it with the ethical and the aesthetic. Higher immediacy or religious faith is the most important achievement made by a person because only faith offers an individual to have a chance to become a "true self". Self is what is done throughout life which God judges for infinity. Consequently, humans have a huge responsibility because those decided choices in life constitute the eternal salvation or damnation. With the religious faith, the ethical and aesthetic are needed to form it, that is why they can not be the same. "Faith itself cannot be mediated into the universal, for it would thereby be destroyed." (p.69) To arrive in the position of religious faith, the ethical must first be accepted, and a commitment must be made to choose the ethical and step away from the aesthetic. The ethical, the universal, is what decides what is good and what is evil. These traits are not decided upon by society, however. They are dependent of God and God decides what is good and evil and His definition would outrank any human definition, so humans are constantly in sin. There has to be a recognition of a duty to a higher being, not to just social norms. For example, in the case of Abraham, his actions could have been very irrational and wrong if there was no belief in the religious faith. It is something that must be decided on by the individual, to believe that Abraham was legitimate in obeying God or not. That is was what must be decided as a matter of religious faith. Abraham’s "ethical relation is reduced to a relative position contrast with the absolute relation to God." (p. 69). If Abraham’s actions were ethically analyzed, it would seem he hated Isaac because he killed him. But since faith is not in the ethical, "by its paradoxical opposition to his love for God, made his act a sacrifice." (p71). Then you have the aesthetic, which is the lowest immediacy because there is no order and order is needed for a structured life. The aesthetic is not a way to live because there is no conscience, or moral sense, where you have that in the ethical and the religious. Living in the moment is bad, selfish and egotistic. In the aesthetic, one is always striving to transform the boring into something interesting for one’s own selfish reasons.. In higher immediacy, you already have the sense of completeness and are not striving

Social Media Advertising

Internet Advertising: Social Networking First Name Last Name BUS 123 Introduction To Advertising Dr. First name and last name September 26, 2010 Internet Advertising Now more than ever, small businesses can promote themselves online by targeting customers and expanding their networks, often for little or no cost. Businesses can promote themselves through a variety of techniques such as targeting customers by demographics, contributing to online discussions and drawing attention to new services. Advertising in the 21st century has become very versatile because of various online social websites like Facebook and Twitter, along with other blog atmosphere websites like Pinterest and Craigslist. In the last decade, the explosion of technological advances has produced unprecedented events in the history of mankind. One of them is the Internet and its conversion into a new medium for marketing and the use of social communication in advertising. Inevitably, the internet has changed our lives. In  traditional media, newspapers, radio  and television  can cause information overload  and change the perception  of the audience (Janoschka, 2004). The  Internet is not  exempt from this  danger, but  has the potential to  do something different,  because  it can directly reach  the target audience  and interact with it. A function of memory is to forget, especially information that is not significant. The challenge of advertising is to make you remember the ads. The purpose is to sell. The good publicity convinces the viewer to buy the product. This requires creating an attractive brand image and strengthening it with each ad. Advertising employs both verbal and nonverbal elements that are composed to fill specific space and time formats determined by the sponsor. Advertising reaches people through a channel of communication referred to as a medium. Today, technology enables advertising to reach its’ target audience efficiently through the Internet. In the 1990’s, the Internet became a major part of American society and is the fastest growing type of advertising. Its more than just banner ads, it means large format interactive ads, search-engine marketing, creating special promo videos for web download and supporting TV ads with online sites. Communication among people all over the world is effortless, and information on almost any topic is just a few keystrokes away. As a public global platform open to all kinds of information, entertainment, and communication, one of which is online advertising, it has become the latest mass medium. † (Janoschka, 2004). Internet technology allows delivering the right message to the right person at the right time while helping advertisers to reach their audience. From  the moment the   surfer  enters  the web to search for information, pop ups appear allowing the audience to subscribe to  mailing lists that  will send  continuous  news, promotions, articles, etc. , depending on   their preferences. This allows the  seller  to better  reach its target  and maintain  continuous  communication  in the shortest  time possible. .Most online ads do not come to you as an individual, but by your interests in various subjects, your location or, in general, by your behavior during internet navigation. In most countries, it is possible to divide the audience by geographic area based on IP address, which facilitates advertising companies that offer products and services in those areas. Websites use demographic data to learn more their audience. When registering with a portal or website, you normally provide certain personal information such as your age, gender, hobbies, etc. With this information, websites offer relevant content and advertisements based on the information provided. Some companies specialize in a data collection process known as behavioral advertising which matches ads to the interests of users based on their surfing habits. As users browse, advertisers collect data on their online activity: sites visited, time spent on each ad shown, ads that were clicked, when and how often you click on the banners. Today, cookies are tools that allow advertisers to target advertising to specific audiences and segments. Compared  with traditional media  the cost of  internet advertising is  extremely low, and  because of its effectiveness  and its high potential for growth, it is  ideal  for small  and medium businesses that  do not have large  resources to invest  in other media. Then the questions  arise: how  to advertise  online? What is the  correct way  to? There is no  magic formula  that a media planner can you use but here are some suggestions. Due to the internet being global, the network gives the possibility to reach all audiences in the world. With internet advertising one must  include,  email,  search engine  registration, and banners which are  ads with  motion graphics which  are located in different  sites  of the network  as a gateway  input  to a website. Using email as a form of advertisement is easy and free. All that is required is to sign up for email with your internet  service provider  or a  free  mail  server  such as Yahoo  mail or Gmail and send emails to  the potential  customers with  offers  or information  on products. According to Arens, â€Å"Google is the most popular destination on the web reaching an astonishing 40 percent of all Web users each day† (pg 337). Search engines are only responsible for registering portal websites and their content and then delivery the results to the users who made requests for information. The following is an example of how a search engine works. A user uses the search engine  of their choice and  asks to find  companies  that export  tomatoes. The search engine will  send  in response  with a list of websites of companies  that fulfill  the request and  then the user can  enter  the different sites  to see  what they need and select the company that  meets  their requirements. The  banner system  is  one means  of internet advertising  that is more effective: You can choose  the categories  to be displayed and  include descriptive words  to detect  if the user is  looking for that particular product. The  banners  are similar to the  rotating  banner  but  the difference is that  the user can interact  with them. As in any  project,  internet advertising  should begin  by  making  a strategic plan. The result will be  better planning of  a website and  the ability to maintain  the user's attention  and customer loyalty. The presence of internet advertising will be an excellent complement to traditional media advertising and may end up becoming one of the priorities of advertisers. For now, more and more ads in the media show the direction taken by advertisers along with customer care and other services of interest. User forums, blogs  and  social networking  sites like Facebook and Twitter  are invaluable resources  for monitoring  companies' reputations  and interests of  consumers of services and  products. Facebook is the largest social network in the world with more than 500 million people connected to each other. Facebook has not surpassed Yahoo! o be the second most popular site on the web behind Google. Facebook's popularity has increased due to the ability to connect individuals without geographical barriers. The uniqueness of Facebook allows people to meet virtually to discuss and share their interests with each other (Arens, Schaefer, Weigold, 2011). There are 60 million status updates posted every day in over 65 languages. Facebook's audience is far superior to any other mass medium like TV channels, radio or press Facebook has revolutionized advertising not only by the size of its audience, but also by the engineering behind its operation. It allows an analytical and intelligent marketing to reach the precise target audience through market segmentation according to gender, age, geographic location, country, city and locality, educational level, likes, interests, product preferences, favorite activities, favorite programs and language. For example, it is now possible to know without extensive market research which countries have the largest number of youth between 18 and 35 years and who love rock music, football and a certain brand of beer. Having a presence in social media is a must have for most brands. Facebook created Pages for businesses to post information about their services or products. When using a search engine, your Facebook Page will be one of the main results of your search. Consumers have tremendous power and influence on a brand and trust recommendations of other consumers they don’t know. According to Barefoot, â€Å"Groups and applications gain popularity one friend of a friend of a friend at a time† (Barefoot, pg 174). The result is friends becoming fans or joining groups encouraging them to purchase a product or service that is being discussed or advertised. Twitter is still a very popular social media networking site, although adoption is declining. Compared to Facebook, Twitter has 50 million tweets created each day and the average Twitter account has an average of 300 followers. Social networking is important to marketers because it gives them the opportunity to show customers that they are listening to what they have to say about a brand or product and respond accordingly. The possibilities are endless. It is common for  organizations to provide direct consumer  messages  daily  on Twitter, maintain  a Facebook page, or depending  on your industry  also  a profile  on MySpace. Social networking has completely changed the way we communicate with each other. Everyone has a voice and an outlet to reach millions of people instantly with either Facebook or Twitter. The internet  is  an advertising medium  with a great future  because it is interactive  can be customized or  delivered to users  according to their  preferences. There is  immediate feedback  and can communicate  directly  with users  to resolve their doubts and  concerns and with  a global reach. The internet  brings  great potential  for use in  the field  of marketing, market research,  direct marketing,  sales promotion, trade mail and, of course,  advertising communication. As a society  we must be prepared  to confront and  take advantage of  the opportunities  this new technology  gives us. References Arens,W. , Schaefer, D. , & Weigold, M. (2012). Advertising. McGraw Hill Irwin. New York

University College

David John Lodge was born on January 28, 1935, in London’s lower-middle-class East End, the only son of a musician father and a staunchly Catholic mother. The family’s straitened economic situation, his conservative Catholic upbringing, and the dangers of wartime London left their mark on young David. He began his first novel (unpublished) at eighteen while still a student at University College, London, where he received his B. A. in English (with first honors) in 1955 and an M. A. in 1959.Between times Lodge performed what was then an obligatory National Service (1955-1957). Although the two years were in a sense wasted, his stint in the army did give him time to complete his first published novel, The Picturegoers , and material for his second, Ginger, You’re Barmy , as well as the impetus to continue his studies.In 1959 he married to Mary Frances Jacob; they had three children. After a year working as an assistant at the British Council, Lodge joined the facul ty at the University of Birmingham, where he completed his Ph. D. in 1969; he eventually attained the position of full professor of modern English literature in 1976. The mid-1960’s proved an especially important period in Lodge’s personal and professional life.He became close friends with fellow critic and novelist Malcolm Bradbury (then also at Birmingham), under whose influence Lodge wrote his first comic novel, The British Museum Is Falling Down , for which the publisher, not so comically, forgot to distribute review copies; he was awarded a Harkness Commonwealth Fellowship to study and travel in the United States for a year (1964-1965); he published his first critical study, the influential The Language of Fiction (1966); and he learned that his third child, Christopher, suffered from Down syndrome (a biographical fact that manifests itself obliquely at the end of Out of the Shelter and more overtly in one of the plots of How Far Can You Go? ).Lodge’s secon d trip to the United States, this time as visiting professor of English at the University of California at Berkeley in 1969, during the height of the Free Speech Movement and political unrest, played its part in the conceiving and writing of his second comic novel, Changing Places , as did the critical essays he was then writing and would later collect in The Novelist at the Crossroads (1971) and Working with Structuralism (1981). The cash award that went along with the Whitbread Prize for his next novel, How Far Can You Go? , enabled Lodge to reduce his teaching duties to half-year and to devote himself more fully to his writing.He transformed his participation in the Modern Language Association’s 1978 conference in New York, the 1979 James Joyce Symposium in Zurich, and a three-week world tour of conferences and British Council speaking engagements into his most commercially successful book, Small World , later adapted for British television. His reputation growing and his financial situation brightening, Lodge donated all royalties from his next book, Write On: Occasional Essays, ’65-’85 (1986), to CARE (Cottage and Rural Enterprises), which maintains communities for mentally handicapped adults. In 1987 he took advantage of early retirement (part of Prime Minister Margaret Thatcher’s austerity plan for British universities) so that he could work full time as a writer. Lodge soon published Paradise News (1991) and Therapy (1995).He also published two collections of essays, After Bakhtin: Essays on Fiction and Criticism (1990) The Art of Fiction (1992), and a comedic play, The Writing Game (1991). Especially popular for his academic novels, Lodge enjoyed an increasingly strong critical reception in the 1990’s. The Writing Game was adapted for television in 1996, and Lodge was named a Fellow of Goldsmith’s College in London in 1992. In 1996 he published The Practice of Writing , a collection of seventeen essays on the creative process. In this text he treats fiction writers who have influenced him, from James Joyce to Anthony Burgess, and comments on the contemporary novelist and the world of publishing; the main focus, however, is on adapting his own work, as well as the work of Charles Dickens and Harold Pinter, for television.Lodge remained a supporter of CARE and other organizations supporting the mentally handicapped (the subject of mental handicaps appears briefly in Therapy in a reference to the central character’s sister’s dedication to a mentally handicapped son). He retained the title of Honorary Professor of Modern English Literature at the University of Birmingham. In addition to interests in television, theater, and film, Lodge maintained an interest in tennis that is sometimes reflected in the novels. Literary Forms Mediating between theory and practice, David Lodge has proved himself one of England’s ablest and most interesting literary critics. Among his influ ential critical books are The Language of Fiction (1966) and The Novelist at the Crossroads (1971).In addition to his novels and criticism, he has written short stories, television screenplays of some of his novels, and (in collaboration with Malcolm Bradbury and Jim Duckett) several satirical revues. Achievements As a novelist Lodge has made his mark in three seemingly distinct yet, in Lodge’s case, surprisingly congruent areas: as a writer of Catholic novels, of â€Å"campus fiction,† and of works that somehow manage to be at once realist and postmodern. The publication of Changing Places in 1975 and Small World nine years later brought Lodge to the attention of a much larger (especially American) audience. Changing Places won both the Yorkshire Post and Hawthornden prizes, How Far Can You Go?received the Whitbread Award, and Nice Work was shortlisted for Great Britain’s prestigious Booker Prize. Literary Analysis In order to understand David Lodge’s no vels, it is necessary to place them in the context of postwar British literature—the â€Å"Movement† writers and â€Å"angry young men† of the 1950’s, whose attacks on the English class system had an obvious appeal to the author of The Picturegoers , the English Catholic novel and â€Å"campus novel† traditions, and finally the postmodernism to which British fiction (it is often claimed) has proved especially resistant. In addition, Lodge’s novels are significantly and doubly autobiographical. They draw not only on important events in the author’s life, but also on his work as a literary critic.In The Language of Fiction Lodge defends the aesthetic validity and continuing viabilty of realist writing on the basis of linguistic mastery rather than fidelity to life, and in The Novelist at the Crossroads he rejects Robert Scholes’s bifurcation of contemporary fiction into fabulistic and journalistic modes, positing the â€Å"probl ematic novel† in which the novelist innovatively builds his hesitation as to which mode to adopt into the novel. Lodge’s own novels are profoundly pluralistic yet manifest the author’s clear sense of aesthetic, social, and personal limitations as well as his awareness of working both within and against certain traditions and forms. The Picturegoers Set in a lower-middle-class area of London much like the one in which Lodge grew up, The Picturegoers is an interesting and even ambitious work marred by melodramatic excesses. As the plural of its title implies, The Picturegoers deals with a fairly large number of more or less main characters.Lodge’s title also is indicative of his narrative method: abrupt cinematic shifts between the different plots, use of a similarly shifting focalizing technique, and a stylizing of the narrative discourse in order to reflect features of an individual character’s verbal thought patterns. Of the seven main characters, Mark Underwood is the most important. A lapsed Catholic and aspiring writer, he arrives in London, rents a room in the home of a conservative Catholic family, the Mallorys, and falls in love with the daughter, Clare, formerly a Catholic novitiate. The affair will change them: Clare will become sexually awakened and then skeptical when Mark abandons her for the Catholicism from which she has begun to distance herself.Interestingly, his return to the Church seems selfish and insincere, an ironic sign not of his redemption but of his bad faith. Ginger, You’re Barmy Dismissed by its author as a work of â€Å"missed possibilities† and an â€Å"act of revenge† against Great Britain’s National Service, Ginger, You’re Barmy continues Lodge’s dual exploration of narrative technique and moral matters and largely succeeds on the basis of the solution Lodge found for the technical problem which the writing of the novel posed: how to write a novel about the tedium of military life without making the novel itself tedious to read. Lodge solved the problem by choosing to concentrate the action and double his narrator-protagonist Jonathan Browne’s story.Lodge focuses the story on the first few weeks of basic training, particularly Jonathan’s relationship with the altruistic and highly, though conservatively, principled Mike Brady, a poorly educated Irish Catholic, who soon runs afoul of the military authorities; on the accidental death or perhaps suicide of Percy Higgins; and on Jonathan’s last days before being mustered out two years later. Lodge then frames this already-doubled story with the tale of Jonathan’s telling, or writing, of these events three years later, with Jonathan now married (to Mike’s former girlfriend), having spent the past three years awaiting Mike’s release from prison. The novel’s frame structure suggests that Jonathan has improved morally from the self-centered agnostic he was to the selfless friend he has become, but his telling problematizes the issue of his development.Between Mike’s naive faith and Jonathan’s intellectual self-consciousness and perhaps self-serving confession there opens up an abyss of uncertainty for the reader. The British Museum Is Falling Down This moral questioning takes a very different form in Lodge’s next novel. The British Museum Is Falling Down is a parodic pastiche about a day in the highly literary and (sexually) very Catholic life of Adam Appleby, a twenty-five-year- old graduate student trying to complete his dissertation before his stipend is depleted and his growing family overwhelms his slender financial resources. Desperate but by no means in despair, Adam begins to confuse literature and life as each event in the wildly improbable series that makes up his day unfolds in its own uniquely parodied style.The parodies are fun but also have a semiserious purpose, the undermining of al l forms of authority, religious as well as literary. Parodic in form, The British Museum Is Falling Down is comic in intent in that Lodge wrote it in the expectation of change in the church’s position on birth control. The failure of this expectation would lead Lodge fifteen years later to turn the comedy inside out in his darker novel, How Far Can You Go? Out of the Shelter Published after The British Museum Is Falling Down but conceived earlier, Out of the Shelter is a more serious but also less successful novel. Modeled on a trip Lodge made to Germany when he was sixteen, Out of the Shelter attempts to combine the Bildungsroman and the Jamesian international novel.In three parts of increasing length, the novel traces the life of Timothy Young from his earliest years in the London blitz to the four weeks he spends in Heidelberg in the early 1950’s with his sister, who works for the American army of occupation. With the help of those he meets, Timothy begins the proce ss of coming out of the shelter of home, conservative Catholicism, unambitious lower-middle-class parents, provincial, impoverished England, and sexual immaturity into a world of abundance as well as ambiguity. Lodge’s Joycean stylization of Timothy’s maturing outlook proves much less successful than his portrayal of Timothy’s life as a series of transitions in which the desire for freedom is offset by a desire for shelter, the desire to participate by the desire to observe.Even in the epilogue, Timothy, now thirty, married, and in the United States on a study grant, finds himself dissatisfied (even though he has clearly done better than any of the novel’s other characters) and afraid of the future. Changing Places Lodge translates that fear into a quite different key in Changing Places. Here Lodge’s genius for combining opposites becomes fully evident as the serious Timothy Young gives way to the hapless English liberal-humanist Philip Swallow, wh o leaves the shelter of the University of Rummidge for the expansive pleasures of the State University of Euphoria in Plotinus (Berkeley). Swallow is half of Lodge’s faculty and narrative exchange program; the other is Morris Zapp, also forty, an academic Norman Mailer, arrogant and ambitious.Cartoonish as his characters—or rather caricatures—may be, Lodge makes them and their complementary as well as parallel misadventures in foreign parts humanly interesting. The real energy of Changing Places lies, however, in the intersecting plots and styles of this â€Å"duplex† novel. The first two chapters, â€Å"Flying† and â€Å"Settling,† get the novel off to a self-consciously omniscient but otherwise conventional start. â€Å"Corresponding,† however, switches to the epistolary mode, and â€Å"Reading† furthers the action (and the virtuosic display) by offering a series of newspaper items, press releases, flysheets, and the like. â €Å"Changing† reverts to conventional narration (but in a highly stylized way), and â€Å"Ending† takes the form of a filmscript.Set at a time of political activism and literary innovation, Changing Places is clearly a â€Å"problematic novel† written by a â€Å"novelist at the crossroads,† aware of the means at his disposal but unwilling to privilege any one over any or all of the others. How Far Can You Go? Lodge puts the postmodern plays of Changing Places to a more overtly serious purpose in How Far Can You Go? It is a work more insistently referential than any of Lodge’s other novels but also paradoxically more self-questioning: a fiction about the verifiably real world that nevertheless radically insists upon its own status as fiction. The novel switches back and forth between the sometimes discrete, yet always ultimately related stories of its ten main characters as freely as it does between the mimetic levels of the story and its narration. The parts make up an interconnected yet highly discontinuous whole, tracing the lives of its ten characters from 1952 (when nine are university students and members of a Catholic study group led by the tenth, Father Brierly) through the religious, sexual, and sociopolitical changes of the 1960’s and 1970’s to the deaths of two popes, the installation of the conservative John Paul II, and the writing of the novel How Far Can You Go? in 1978. The authorial narrator’s attitude toward his characters is at once distant and familiar, condescending and compassionate. Their religious doubts and moral questions strike the reader as quaintly naive, the result of a narrowly Catholic upbringing. Yet the lives of reader and characters as well as authorial narrator are also strangely parallel in that (to borrow Lodge’s own metaphor) each is involved in a game of Snakes and Ladders, moving narratively, psychologically, socially, and religiously ahead one moment, only to fall suddenly behind the next.The characters stumble into sexual maturity, marry, have children, have affairs, get divorced, declare their homosexuality, suffer illnesses, breakdowns, and crises of faith, convert to other religions, and join to form Catholics for an Open Church. All the while the authorial narrator of this most postmodern of post- Vatican II novels proceeds with self-conscious caution, possessed of his own set of doubts, as he moves toward the open novel. Exploring various lives, plots, voices, and styles, Lodge’s artfully wrought yet ultimately provisional narrative keeps circling back to the question that troubles his characters: â€Å"How far can you go? † in the search for what is vital in the living of a life and the writing (or reading) of a novel. Small WorldLodge goes still further, geographically as well as narratively speaking, in his next novel. A campus fiction for the age of the â€Å"global campus,† Small World begins at a decided ly provincial meeting in Rummidge in 1978 and ends at a mammoth Modern Language Association conference in New York one year later, with numerous international stops in between as Lodge recycles characters and invents a host of intersecting stories (or narrative flight paths). The pace is frenetic and thematically exhaustive but, for the delighted reader, never exhausting. The basic plot upon which Lodge plays his add-on variations begins when Persse McGarrigle—poet and â€Å"conference virgin†Ã¢â‚¬â€meets the elusive Angelica Pabst.As Angelica pursues literary theory at a number of international conferences, Persse pursues her, occasionally glimpsing her sister, a pornographic actress, Lily Papps, whom he mistakes for Angelica. Meanwhile, characters from earlier Lodge novels reappear to engage in affairs and rivalries, all in the international academic milieu. A parody of (among other things) the medieval quest, Lodge’s highly allusive novel proves at once ente rtaining and instructive as it combines literary modes, transforms the traditional novel’s world of characters into semiotics’ world of signs, and turns the tables on contemporary literary theory’s celebrated demystifications by demystifying it. At novel’s end, Lodge makes a guest appearance, and Persse makes an exit, in pursuit of another object of his chaste desire.The quest continues, but that narrative fact does not mean that the novel necessarily endorses the kind of extreme open-endedness or inconclusiveness that characterizes certain contemporary literary theories. Rather, the novel seems to side with the reconstructed Morris Zapp, who has lost his faith in deconstruction, claiming that although the deferral of meaning may be endless, the individual is not: â€Å"Death is the one concept you can’t deconstruct. Work back from there and you end up with the old idea of an autonomous self. † Nice Work Zapp’s reduced expectations ty pify Lodge’s eighth novel, Nice Work , set almost entirely in Rummidge but also—as in How Far Can You Go? —evidencing his interest in bringing purely literary and academic matters to bear on larger social issues.The essential doubleness of this geographically circumscribed novel manifests itself in a series of contrasts: between the nineteenth and twentieth centuries, literature and life, the Industrial Midlands and Margaret Thatcher’s economically thriving (but morally bankrupt) London, male and female, and the novel’s two main characters. Vic Wilcox, age forty-six, managing director of a family-named but conglomerate-owned foundry, rather ironically embodies the male qualities his name implies. Robyn Penrose is everything Vic Wilcox is not: young, attractive, intellectual, cosmopolitan, idealistic, politically aware, sexually liberated, as androgynous as her name, and, as temporary lecturer in women’s studies and the nineteenth century nov el, ill-paid. The differences between the two are evident even in the narrative language, as Lodge takes pains to unobtrusively adjust discourse to character.The sections devoted to Vic, â€Å"a phallic sort of bloke,† are appropriately straightforward, whereas those dealing with Robyn, a character who â€Å"doesn’t believe in character,† reflect her high degree of self-awareness. In order to bring the two characters and their quite different worlds together, Lodge invents an Industry Year Shadow Scheme that involves Robyn’s following Vic around one workday per week for a semester. Both are at first reluctant participants. Displeasure slowly turns into dialogue, and dialogue eventually leads to bed, with sexual roles reversed. Along the way Lodge smuggles in a considerable amount of literary theory as Vic and Robyn enter each other’s worlds and words: the phallo and logocentric literalmindedness of the one coming up against the feminist-semiotic aw areness of the other.Each comes to understand, even appreciate, the other. Lodge does not stop there. His ending is implausible, in fact flatly unconvincing, but deliberately so—a parody of the only solutions that, as Robyn points out to her students, the Victorian novelists were able or willing to offer to â€Å"the problems of industrial capitalism: a legacy, a marriage, emigration or death. † Robyn will receive two proposals of marriage, a lucrative job offer, and an inheritance that will enable her to finance the small company Vic, recently fired, will found and direct and also enable her to stay on at Rummidge to try to make her utopian dream of an educated, classless English society a reality.The impossibly happy ending suggests just how slim her chances for success are, but the very existence of Lodge’s novel seems to undermine this irony, leaving Nice Work and its reader on the border between aspiration and limitation, belief and skepticism, the romance of how things should be and the reality, or realism, of how things are—a border area that is one of the hallmarks of Lodge’s fiction. Paradise News Paradise News centers on the quest motif and the conflicts of a postmodern English Catholic. Bernard Walsh, a â€Å"sceptical theologican,† was formerly a priest but now teaches theology at the University of Rummidge. Summoned, along with his father, to see his aunt, who left England after World War II and is now dying in Hawaii, Walsh signs up for a package tour to save money. The rumpled son and his curmudgeon father join a comic assortment of honeymooners, disgruntled families, and other eccentrics; Lodge calls an airport scene â€Å"carnivalesque.† When the father breaks his leg on the first morning, Bernard must negotiate to bring his father and his aunt together so that his aunt can finally reveal and overcome the sexual abuse she suffered in childhood. Bernard’s journey to Hawaii becomes a journe y of discovery in his sexual initiation with Yolande, who gently leads him to know himself and his body. A major theme, as the title suggests, is â€Å"paradise. † Hawaii is the false paradise—paradise lost, fallen, or packaged by the tourist industry—yet a beautiful, natural backdrop is there, however worn and sullied. Paradise emerges from within the individuals who learn to talk to one another. The â€Å"news† from paradise includes Bernard’s long letter to himself, which he secretly delivers to Yolande, and letters home from members of the tour group.As with Lodge’s other novels, prominent themes are desire and repression in English Catholic families and a naive academic’s quest for self. In a complex tangle of human vignettes, Bernard moves from innocence and repression to an awakening of both body and spirit—an existential journey that is both comic and poignant. Therapy Therapy centers on another spiritual and existentia l quest. Lawrence (Tubby) Passmore, successful writer of television comedies, is troubled by knee pains and by anxiety that leads him, after reading the works of Soren Kierkegaard, to consider himself the â€Å"unhappiest man. † Seeking psychotherapy, aromatherapy, massage therapy, and acupuncture, Tubby moves through a haze of guilt and anxiety.When his wife of thirty years asks for a divorce, he seeks solace with a series of women, with each quest ending in comic failure. Obsessed with Kierkegaard’s unrequited love, Tubby launches a quest for the sweetheart whom he feels he wronged in adolescence. Lodge’s concern with the blurring of literary forms is evident in Tubby’s preoccupation with writing in his journal, sometimes writing Browningesque monologues for other characters. Opening with an epigraph from Graham Greene asserting that writing itself is â€Å"therapy,† Lodge takes Tubby through a quest for self through writing that coincides with a literal pilgrimage when he joins his former sweetheart, Maureen, on a hiking pilgrimage in Spain.When Tubby at last finds Maureen, her recollections of their teenage romance minimize his guilt, and his troubles seem trivial in comparison with her losing a son and surviving breast cancer. At the end, Tubby is planning a trip (a pilgrimage) to Kierkegaard’s home with Maureen and her husband. Tubby’s real therapy has been self-discovery through writing in his journal; other therapies and journeys have failed. Intertwined with existential angst, Tubby’s physical and psychological journeys are both comic and sad, with an underlying sense of the power of human goodness and the need to overcome repressions. Findings and discussion Conclusion References

Commonwealth Government's Work Choices Legislation Essay

Commonwealth Government's Work Choices Legislation - Essay Example It rationalized the existing classification structures so they remain relevant to the modern workplace relations system while recognizing the different skill sets of employees. Revitalized dismissal laws whereby the Government will protect all employees from unlawful termination and dismissal on discriminatory grounds such as race, colour, sex, union membership, pregnancy, etc. Any liberalization moves are bound to inconvenience some self-serving caucus who are the beneficiaries of non-competitive enterprise arrangement. In Australia it included Trade Unions, Business Community and opposition political parties who has the natural accumen to fish in muddled water. In a modern democratic set up such constitutional disputes finally land up in the highest court of law for legitimacy. The Australian High Court decreed this with a majority verdict in favour of the government. The organized working class consists of a large chunk of the population in any country. They mainly constitute the middle class and are the opinion makers and can exert envious influence on the polity of a nation. In a democratic country they constitute sizable vote bank, which a political party can ignore at their own peril. The successful Bolshevist Revolution, the decisive defeat of Communism in Germany with the help of organized labor movement, the progressive metamorphosis of American capitalism into a "welfare capitalism", etc. are indelible models where working class became important tools to usher in lasting impact on the contemporary society. Therefore, we see a deep-rooted nexus between political parties and trade unions all over the world. Theirs is a husband and wife relationship, indispensable to both. With mutual understanding and cooperation both can survive the travails of life; and any impudence on the part of one can destroy the prospects of both. In most modern de mocratic countries we see political parties with the imbibed philosophy and names of the working class struggle. Instances are many where trade union leaders have risen to positions to guide the destiny of their nation. It is therefore, inevitable for any ruling setup in a country to succumb to the influence of the organized labor unions. The intense lobbying by trade unions for the passage of The Employee Free Choices Act of America, by the US Law-Makers is a live example of the trade union domination over political parties. Recently, with Democrats gaining majority in the Congress the Bill was passed in the House of Representatives and is struggling to get past the Senate where Democrats do not have majority. It will certainly become a law after the next presidential elections due to strong labor pressures and lobbying. Background to the Work Choices Legislation The Liberal and National Coalition's 2004 Election Manifesto1 had committed to the electorate to introduce a "Flexible Workplace Relations" in the economic activities of the country.A New Workplace

HR article review Essay Example | Topics and Well Written Essays - 250 words

HR article review - Essay Example With an identified knowledge gap in the relationship between human resource practices and employees’ performance, the study investigated relationships between human resource management practices such as recruitment and selection, training and development, employees’ participation, reward, maintenance, and separation, and employees’ performance. A cross sectional survey design was implemented and data collected a sample of 285 participants, out of which 198 offered the required information. A scale was used to aid data collection and regression analysis used to investigate relationships between the different human resource management practices and employees’ performance. Results identified significance of some of the human resources practices but not all. Recruitment and selection, level of employee involvement in an organization, reward, and maintenance had significant effects on employee performance. Other practices identified insignificant relationships to employee performance. The factors were further correlated and the authors recommends continuous evaluation of the human resource management practices in an organization because of effects of time factor and the developed knowledge is significant and comprehensive to human resource management that deals with issues relating to organizations’ employees (Tabiu and Nura 247- 256). Tabiu, Abubakar, and Nura, Abubakar. â€Å"Assessing the effects of human resource management (HRM) practices on employee job performance: A study of USMANU Danfodiyo University Sokoto†. Journal of Busines Studies Quarterly 5.2 (2013), 247-259,

1. Review of Diesel 2. Review of Hydrogen Essay

1. Review of Diesel 2. Review of Hydrogen - Essay Example The invention of Diesel was financed by M. A. N. of Augsburg (Mathur and Sharma 2000). Diesel has a boiling range of about 180Â °C to 300Â °C. It is widely used because it is cheap and has better thermal efficiency. Today Diesel is produced in three ways: Petroleum Diesel, Synthetic Diesel and BioDiesel. 1. Petroleum Diesel: Petroleum diesel is also called as Fossil Diesel. This diesel is produced from fractional distillation of crude oil. The supply of petroleum diesel is fast depleting and hence the search for other types is becoming all the more important. 2. Synthetic Diesel: Synthetic diesel is made by processing natural gas through a technology which converts the natural gas into Synthetic Diesel. Synthetic diesel is free from sulphur and provides numerous other environmental benefits over petroleum diesel. Synthetic diesel is cleaner, cleaner-burning and can be formulated for superior cold weather performance. The following diagram shows the emission reductions compared to typical California diesel: 3. Biodiesel: Biodiesel is a renewable diesel fuel substitute. It can be made from a variety of natural oils and fats. Biodiesel is made by chemically combining any natural oil or fat with an alcohol such as methanol or ethanol. Methanol has been the most commonly used alcohol in the commercial production of biodiesel (National Renewable Energy Laboratory, May 1998). The diesel cycle is the theoretical cycle for slow speed compression-ignition or diesel engines. In a diesel cycle the heat is added at constant pressure. The pressure drop at the end of expansion is still at constant volume. This cycle is shown in the following T-s diagram. The process 1-2 is reversible adiabatic (isentropic) compression of air. Heat is then added at constant pressure, represented by 2-3. In actual engine heat addition takes place in the form of injection of fuel which self-ignites due to high temperature caused by high compression

Nursing Informatics Essay Example | Topics and Well Written Essays - 1250 words

Nursing Informatics - Essay Example The affiliation of the sponsors are outlined in the copyright section where the website delineates affiliation to credible sources such as the American Society of Health-System Pharmacists, Natural Medicines Comprehensive Database Consumer Version, A.D.A.M. Medical Encyclopedia, Patient Education Institute, Merriam-Webster Medical Dictionary, ORLive, HealthDay and Reuters, and U.S. Department of Health and Human Services. There isn’t a link identified that will allow the user to contact the author however, Medline Plus has provided a contact form to answer users’ queries and if user’s browser does not work with forms, alternative emails and phone number are provided to communicate queries directly to the customer service of the U.S. National Library of Medicine. Funding. Most of the content of Medline Plus website is available at no charge. That is because the primary purpose of Medline Plus website is merely educational and not to sell product or service. Commer cial funding is not stated in the website but in the disclaimer section, it has been stated that the U.S. government provides fund for the website. Some advertisements are present in the website but Medline Plus makes sure that advertisers follow the advertising policy of Medline Plus by clearly stating the difference between content and advertising. Advertisers or sponsors must not play a role in selecting or editing information (Medline Plus, 2011). Advertisements and directories of health professionals, services, and facilities might be included in the website but Medline Plus does not recommend or endorse these services. In addition, any potential conflict of interest with the users will exclude linked organizations and Web sources from the... This essay discusses the connections between profesional nursing work and an Internet source named Medline Plus that is a most common and helpful today for health care employees. It is stated that some nurses prefer the Internet in answering clinical questions and searching for updates in the field of health care. In this case, nurses who are often using Internet searches are encouraged to develop a list of trusted health-information websites known for credibility. Several advance skills are necessary to evaluate and appraise a health-related website as well as a criterion guide to ensure the quality of websites being accessed routinely. The researcher develops the website critique which will be evaluated the Medline website in terms of source, funding, and validity. Medline plus caters links to different sources which specified individual authors of various specific articles. Medline Plus is being sponsored by the National Institutes of Health. Most of the nurses around the globe vi ewed Medline plus as a credible source of information due to the reason that the information. The researcher also uses The Thede and Sewell criterion in critiquing a Website that is a very important tool not only for the health-allied professionals but also to the general users. The researcher then sums up that this website offers safety and security of information of users, credibility of author, protection of users’ interests, updated information free from biases, and preservation of users’ privacy.